Top Instagram Influencers in India
- Nishat Rehman
- Jul 11, 2023
- 4 min read
Updated: Jul 12, 2023

We often find ourselves turning on our phones and clicking on that purplish blue application - with the camera logo because what we want can be found there. We may want to follow our favorite celebrities or athletes. Or need motivational content, beauty tips, fitness tutorials, quality entertainment, and everything else. We are in the same boat with 229 million active Instagram users in India (Source: Statista) who use the platform to connect and interact with people that share similar interests. And catering to the needs of what is the largest audience based in the world are top Instagram influencers in India who occupy key niches - like fashion, beauty, Lifestyle, gaming, food, etc.
The rise of Influencers in India has added to the popularity of influencer marketing in the country. This means more brands eager to work with subject matter experts to promote their products and services. You could be on your way to invest in your first campaign too.
You have two options - acquire in-house influencer marketing capabilities or work with an influencer marketing company. From our experience, the latter is a more cost-efficient and time-saving alternative. India's top agency has access to the most prominent opinion leaders who can give your brand that competitive edge.
In fact, we will talk about the leading Instagram influencers in India in this article, so stay tuned.
List Of The Top Instagrammers in India (2023)
Virat Kohli
He is a Generational cricketing talent who wins on the biggest social media platforms with his influence and Grandeur. There wouldn't be anyone in the cricketing world who doesn't know about Virat Kohli - one of the most successful cricketers and the best Batsman India has ever produced. Being the biggest name in the biggest sport in India, Virat Kohli receives attention from top National and international brands. He has endorsed Puma, Myntra, Manyavar, Phillips, Uber, MPL, Firebolt, Audi, iQOO, Rage Coffee, and more. For a long time, Virat Kohli has been a role model and an icon for inspiration for youngsters in India. You don't have to be a sports enthusiast to be motivated by one of India's best Instagram Influencers.
Gaurav Chaudhary
Tech enthusiasts make a beeline to Gaurav Chaudhary's social media handles for valuable Tech tips, comparisons, and hacks. Proudly recognized as technical Guruji, Gaurav was a trailblazer in the Indian technological space, empowering his viewers with insightful smartphone laptops and other gadget reviews. He also shows you ways to utilize tech to its maximum potential.
Gaurav Chaudhary has a technical background. Professionally he is a software engineer. Gaurav's passion for providing detailed content to the masses made him one most popular Indian Influencers on Instagram.
Varun Aditya
Ever feel like taking your camera and going out in the wilderness, capturing the best of what nature offers? That's the life Varun Aditya is living every single day. The self-taught photographer is a National Geographic award-winning photographer renowned for exceptional photography skills. Top Media outlets like BCC, Nat Geo, Apple, and HuffPost frequently feature his pictures. Varun Aditya loves to travel; he has visited multiple countries and almost every National park in India. Varun is the Maestro of the camera - he knows the exact setting and light to capture pictures that wreath stories of flora and fauna.
Aaditya D Sawant
Aditya Sawant, aka Dynamo Gaming, has impressed many with his exceptional video game skills. The young YouTuber has a massive following on social media platforms from streaming popular games like pubg Apex legend battleground and more. Aditya has competed professionally at several e-game tournaments and won many awards for his team. He has come to his teammates' rescue during important matches multiple times. The millions who follow this top Instagram influencer learn a lot from Aditya's calm composure and ability to perform remarkably under tense circumstances. He was one of the nominees for the highly-recognized esports awards of 2021.
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In his live gameplay videos, Aditya has collaborated with other famous gamers like Mortal. Aditya features exclusive computer hardware and gaming setup in this content, making him a valuable asset for brand promotions.
Kritika Khurana Chhabra
Having Kritika Khurana Chhabra as your everyday fashion, lifestyle, and beauty content source can go right. This famous fashionista has been actively sharing her insights on celebrity and honest looks, makeup, etc, for almost A decade. Her outfit of the day and styling tutorials stand apart. Kritika's audience is captivated by this diva's unique style and inept understanding of the changing fashion landscape.
Kritika Khurana has explored fashion from across the globe. The fashionista is recognized as one of the best Instagram influencers in India by many brands. She has endorsed makeup and beauty products from Maybelline, Pure Sense, Lancome, L'Oreal, etc.
Akash Thapa
We have seen athletes, technology gurus, and fashionistas - now it's time to introduce the 18-year-old wunderkind Akash Thala, who is setting the stage on fire with his fantastic dance moves. Hailing from Dehradun, India, Akash shot to becoming one of India's most followed Instagram influences thanks to his popularity on the dance show "Dancer 2". The young influencer shares his dance move and educational tips on his Instagram handle. He has collaborated with other famous artists in the field. Lastly, Akash has his exclusive clothing line, where he promotes high-quality, sustainable, comfortable, and cost-effective merchandise.
Saransh Goila
Our list of top Instagram influencers in India would be incomplete with food enthusiasts. Meet Saransh Goila, a leading Indian chef, author, and recipe maker who is cooking something new daily in his kitchen. Furthermore, Saransh likes to travel and taste different food from across India. You can share his experience on Instagram, where he posts food content regularly.
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