top of page
Search

Top Influencer Marketing Agencies in India

  • Writer: Nishat Rehman
    Nishat Rehman
  • May 14, 2024
  • 6 min read
Top Influencer Marketing Agencies in India
Top Influencer Marketing Agencies in India

Influencer marketing is one of the fastest-growing strategies in the marketing domain. It’s no longer just an option for brands but a necessity for brands aiming to carve out a space in the fiercely competitive market. It has become a potent tool for brands looking to establish themselves and expand their reach to new audiences, as more than 70% of brands are investing in Influencer marketing in India. (EY India)


With the strategy being widely used, influencer marketing agencies have arisen as key facilitators, offering customised solutions for brands seeking to maximise their impact through strategic influencer partnerships and targeted audience engagement.


In this blog, we have compiled a list of the top 10 Influencer Marketing Agencies in India. But before we get to that, let’s take a moment to understand the importance of influencer marketing agencies in a nutshell.


Importance of Influencer Marketing Agencies


In today's market, influencer marketing agencies play a crucial role in shaping brand visibility and consumer engagement. Let’s understand the importance of these agencies in depth.


  • Influencer marketing agencies bridge the gap between influencers and brands and ensure seamless campaign execution. They streamline the complete communication and negotiation process to ensure adequate resource utilisation.


  • The top influencer marketing companies in India leverage authentic influence to craft compelling narratives that resonate with target audiences. By partnering with influencers whose values and content resonate with the target audience, these agencies help forge authentic connections between brands and consumers. 


  • The leading influencer marketing agencies help shape brand associations by strategically leveraging the power of influencers to influence consumers' perceptions. Through carefully crafted collaborations, influencers communicate brand attributes and benefits in a relatable and compelling manner. This further enhances consumers' perceptions and fosters positive brand associations. 

  • Influencer marketing agencies orchestrate campaigns that align with consumers' preferences and aspirations, whether highlighting product attributes or conveying the personal benefits of using a brand. They tailor content to meet specific audience demographics and preferences, maximising impact and resonance.


This ultimately provides companies with a significant competitive advantage in the market. Influencer marketing agencies curate the entire campaign strategy, and brands must pick the right one for their campaign. After conducting thorough research, among many others, these agencies emerged as India’s top influencer marketing agencies.


But just before we get to the list, here are some tips on how to choose an influencer marketing company.


  1. Evaluate the number of onboarded influencers

  2. Assess the experience of the agency

  3. Review the number of brands they have collaborated with

  4. Consider any awards they have received

  5. Examine the quality of their work

  6. Delve into their case studies

  7. Importantly, what sets it apart from the others


These factors collectively contribute to making an informed decision when partnering with an agency for your influencer marketing campaign. 

Now, let’s get to our list of Influencer marketing agencies without any further ado.


Best Influencer Marketing Companies in India 2024

  1. Grynow

  2. Grynsta

  3. Vidzy

  4. IM Photo Editor

  5. IGYgrow

  6. UGC Agency

  7. Videase

  8. Videaze

  9. IG Packages

  10. Social Commerce


Grynow

Grynow tops the list being the best influencer marketing agency in India. With decade-long experience and experts from the most prestigious institutions, Grynow stands at the heart of Influencer marketing. They are recognised for their 360-degree influencer marketing services, covering a wide range of platforms, including Instagram, Facebook, YouTube, Snapchat, LinkedIn, Twitch, and TikTok, extending their reach across numerous countries as well. 


Amongst many of its USPs, what actually sets Grynow apart from others is its comprehensive AI dashboard. This state-of-the-art AI Dashboard helps discover the right influencers for your brand, live-track and manage your campaigns and boost sales.


USPs-

  1. 300 million+ Influencers contact

  2. 35,000+ campaigns executed

  3. Almost a decade-long experience

  4. The clientele of 1500+ brands

  5. International presence in the US, UK, UAE, Philippines and Indonesia

  6. Experts from prestigious institutions like IIM, IIT, IBM, etc.


Awards & Recognition

  1. Awarded by the Economic Times for the best campaign executed in 2022

  2. Executed India’s Biggest Influencer Marketing Campaign (Most Views)

  3. Featured by Forbes, Financial Express, and Deccan Herald multiple times


Grynsta

Grynsta is among the top influencer marketing companies in India. The company speacializes in crafting strategic influencer campaigns that drive business expansion. Their methodology revolves around meticulously selecting social media influencers that align with the unique audience and goals of each brand.


USPs-

  1. 6+ years of experience

  2. 2 lakh+ influencers on board

  3. 10,000+ campaigns executed

  4. Served 200+ clients

  5. Data-driven tactics

  6. Cutting-edge Influencer Relationship Management strategies


Vidzy

Vidzy is one of India’s top influencer marketing companies, renowned for its innovative and impactful influencer marketing initiatives, especially on YouTube and Instagram. Vidzy is extremely swift in linking brands with niche content creators to reach highly engaged audiences, thereby optimizing campaign effectiveness.


USPs-

  1. Database of 2,00,000+ influencers, content creators, and artists

  2. Top Video production company

  3. Research and trend-based content strategy

  4. Cost-effective campaigns

  5. Highly experienced team of creative strategists

  6. Worked with brands like Groww, Mamaearth, OnePlus, Puma, etc.


IM Photo Editor

While primarily known for photo editing, IM Photo Editor also provides influencer marketing services. It is one of the top Influencer marketing agencies in the country. The experts in the agency are skilled at picking niche-based influencers and digital creators. 


They use storytelling, high-quality solutions to customer issues, and brand-focused content to positively influence how people buy products. This helps brands connect with their target audiences better.


USPs-

  1. Access to 2 lakh+ influencers

  2. 6+ years of experience

  3. 10,000+ campaigns executed

  4. Trusted by 200+ clients

  5. Performance-centric Marketing Campaigns

  6. Analytics-backed Strategies


IGYgrow

IGYgrow is one of the leading influencer marketing companies in the industry. It holds a robust network of 2 lakh+ social media influencers, creators, musicians, artists, and celebrities from various niches to boost their clients' return on investment and showcase their stories in a compelling manner. It offers a complete holistic, data-driven influencer marketing solutions.


USPs-

  1. 6+ years of experience

  2. 300+ clients

  3. Platform diversity

  4. Strategic Influencer selection

  5. Monitors influencer content to maintain brand integrity

  6. Data-driven Methodologies


UGC Agency

UGC Agency helps brands establish a solid online presence through word-of-mouth promotion. They enable brands to access user-generated content created by real people. 


The agency conducts thorough research to identify your brand's customers, employees, and partners who can contribute to your user-generated content. From idea development and campaign management to video production and content optimization, the best influencer marketing agency does it all.


USPs-

  1. 8+ years experience in executing customized campaigns

  2. 30,000+ personalized campaigns executed

  3. 1000+ clients

  4. 300 million+ database of social media influencers and content creators

  5. Specializes in User-generated content

  6. Diverse influencer niches



Videase

Videase is among the best influencer marketing companies in India. They offer performance, growth, value, and video content-driven influencer marketing services. They craft, design, plan, and implement highly personalised influencer marketing campaigns tailored to fulfill your brand’s needs and wants.


USPs-

  1. Worked with 1000+ brands

  2. 2 lakh+ social media influencers

  3. 6+ years of experience

  4. Highly Effective Strategies for Content Creation

  5. High-quality video content

  6. Micro-macro influencers


Videaze

Videaze excels in content and data-driven influencer marketing campaigns, prioritising growth, performance, and ROI for your brand. Their tailored strategies leverage key influencers, meticulous planning, and guaranteed metrics. 


With a highly professional team of experts, Videaze diligently plans, formulates, and manages campaigns, ensuring your brand narrative resonates with your target audience. This makes it one of the best influencer marketing agencies in India.


USPs-

  1. 7+ years of experience

  2. Served 600+ clients

  3. 10,000+ campaigns executed

  4. 2,00,000+ Influencers of different niches

  5. Consumer Behaviour Research

  6. Enhanced brand value, awareness and reputation


IG Packages

IG Packages specialises in helping brands reach their target audience on a wide range of platforms, such as Instagram, Facebook, Snapchat, YouTube, and Twitch. They are known for creating highly engaging and successful campaigns. Their content creation strategy involves a team of expert creators collaborating closely with brands to produce compelling visuals and strategies that attract the target audience at their best.


USPs-

  1. 6+ years of experience

  2. 1000+ clients

  3. Enthusiastic Team of content strategists and scriptwriters

  4. Crafts audience-centric content

  5. Precision tracking of metrics

  6. Influencer-driven content expertise


Social Commerce

Last but not least, Social Commerce is on our list. As one of the top Influencer marketing agencies, Social Commerce aptly leverages social media to boost brands and achieve tangible results. By expertly identifying influencers who fit perfectly with your brand values and ethos, Social Commerce designs customised campaigns that grab attention and prompt action.


USPs-

  1. Database of 2.5 lakh+ influencers

  2. Creative Freedom for Comprehensive Organic Effect

  3. E-commerce-oriented influencer and UGC content

  4. Multiple platform expertise

  5. Ultra-campaign monitoring & reporting

  6. Hyper-targeting of audience’s preference


Wrapping Up

Hiring a reliable influencer marketing agency in India can be challenging, especially when there are so many options to choose from. But with this list, trust us, you won’t have to look any further than this. 


These top 10 Influencer marketing agencies go beyond their capabilities to shine further with top strategies and plans to make your brand stand out in its market.


 
 
 

Commentaires

bottom of page